It is easy to think that a blog is tasking and may not be so needed since you are on social media and maybe even building your email list already, but you are surely missing out!
You are working too hard and over-marketing the same people, because you have no blog sending you leads every day.
You have to write to market, whenever you want to make sales, when with a blog you can simply be cashing out from leads.
Let me cut to the chase and tell you the 3 major mistakes you are making as a coach, consultant, writer, trainer, retired expert, entrepreneur, even hobbyist without a blog.
1. People have no access to your body of work, to help them make informed decisions, and cut off too much marketing, so they can hire you easily.
2. You keep answering questions, most times not being paid for, when you could have simply referred them to your blog posts on same topic and convert them to paying clients plus returning readers.
3. You are making money and making impact but not search-worthy yet, and so limiting your influence and leaving money on the table for your competition.You can get off this local celebrity status, take your place, make more impact and make more money when your blog with rich content, with powerful CTA keeps ‘speaking’ for you.
Your blog is also your professional CV and an expert credibility platform for you. I received notifications from an institution in 2018 for an honorary degree which though I waived for later, made me know that my decision to blog is still smart.
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